Netflix co-CEO Ted Sarandos confirmed in June that Netflix is planning for a more affordable Netflix tier that is aimed at those who do not mind ads and who do not want to pay for an ad-free Netflix subscription. Standard Netflix plans allow some Netflix content to be downloaded for offline viewing, and restricting that feature to the more expensive Netflix tiers will allow Netflix to differentiate between existing plans and the new ad-supported plan.
The restriction was found in code in the Netflix app for iOS devices, which reads "Downloads available on all plans except Netflix with ads." The upcoming ad-supported Netflix tier that's in the works will not allow subscribers to download TV shows or movies to watch offline, reports Bloomberg.
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